CAPITAL STRATEGY INSIGHTS: Reimagining the Process #028

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June 3, 2026

#028 Independence, Part 1 

Here’s a question worth asking of your medical equipment consultant, regardless of the services they provide: “Who else pays you?”

“Who else pays you?” falls into a couple of different categories:

  • How are you funded?
  • Where do revenues come from?

Part 1 of Independence is a look at corporate funding and ownership.

Words of wisdom: Follow the money.  

We recently have had multiple clients come to us and ask us never to take venture capital or private equity money. From their perspective, it sucks the soul from the company. Everything that makes you great goes away in pursuit of bigger profits.

In many cases when ownership and funding sources push for maximum profitability, especially the short term pump-up of enterprise value to flip the company, the niceties of innovation/R&D, customer service, services and payment flexibility, and value-added deliverables disappear. 

No hard and immediate ROI? Stop doing it.

Does your consultant or service provider have a corporate parent that doubles as a customer? Is the corporate parent your competitor?

Who ultimately gets your money?

That said, companies get bought and sold, merged and acquired every day. Many times, for the betterment of the industry. Broader and stronger service/product offerings, synergistic relationships, growth in scale are all things to applaud as they can improve deliverables and lower costs. That funding may come from outside capital.

And yes, vendors must make money, no different than the healthcare provider. They have to in order to provide the products/services that you need to efficiently and effectively deliver patient care. The questions are the balance of value to charges, and who actually benefits financially.

It is something to consider. Motive drives outcomes. Independence is a structural fact that makes deliverables trustworthy, unbiased, and valuable.

Thanks again for reading these posts. I hope you find value in them. Until next time, be well and continue to think strategically about your medical equipment. 

If this was helpful, please comment on LinkedIn or at info@medicalequipmentconsultants.com.